Our society revolves around data. Though tools for analyzing and interpreting data are more widely available than ever before, many people still lack even a basic understanding of data concepts,
Recognizing that data literacy as an increasingly critical skill, SAS, a leader in Analytics, noticed an opportunity to start teaching foundational data concepts as early as middle school. They challenged my team to design a mobile interactive tool that would introduce middle school students to foundational data concepts in an engaging, understandable way.
We designed Boomtown, a mobile edutainment app that contextualizes and gamifies learning distributions, a foundational data concept, through real-world, story-based, participatory challenges.
Disclaimer: To comply with my Non-Disclosure Agreement, I’ve omitted some information from this case study.
Timeline - 8 Weeks
Client - SAS
Capabilities - UX / UI Design
Tools - Sketch / xD / Illustrator