Located in downtown Raleigh, North Carolina, Marbles Kids’ Museum is a non-profit organization with a mission to “spark imagination, discovery, and learning through play”. In addition to kids’ exhibits and events, Marbles draws a wider audience with its rentable event spaces, IMAX movie screenings, and adults-only events. Over the last few years, Marbles has grown from one building to a campus of four buildings, causing wayfinding confusion among its over 57,000 monthly guests.
The Marbles Team spends a significant amount of time directing disoriented guests when they should be monitoring exhibits and facilitating play
- Reimagined interior signage
- Designed a courtyard wayfinding system
- Optimized main lobby traffic flow